Building scalable, conversion-driven digital products that bridge strategy, design, and engineering. From Next.js and React to Stripe and Python — I craft seamless user experiences that grow businesses and delight customers.
Writings on the Wall
I like to write my thoughts down and here they are to share with you.
Instead of dashboards and filters, I just type things like: "Which campaigns are driving the highest qualified leads by lifecycle stage?" "How did ROAS shift after the new creative went live?"
More Stories
Your A/B test is lying to you
Understanding your customer journey used to mean piecing together data from dozens of different tools. It was like trying to solve a puzzle where half the pieces were missing and the other half came from different boxes.
Another use case for HubSpot custom events
Custom events allow you to define and track events that are unique to your business. Custom events can be tied to event properties, which you can then use across HubSpot's tools.
Google Tag Manager Essentials: A Comprehensive Guide
Google Tag Manager is a powerful tool for managing and deploying tags on your website or app, offering numerous benefits in terms of efficiency, flexibility, and collaboration. By mastering the essentials of GTM and following best practices for tag management, you can streamline your tracking setup, gain valuable insights into user behavior, and optimize your digital marketing efforts for success.
