Building scalable, conversion-driven digital products that bridge strategy, design, and engineering. From Next.js and React to Stripe and Python — I craft seamless user experiences that grow businesses and delight customers.
Hands-on leadership for when you need direction, not another agency or hire.
I help teams architect systems powered by AI, automation, and data that scale product velocity and growth sustainably
My work spans SaaS platforms, marketing technology, AI, and full-stack engineering; always focused on traction, conversion, and sustainable growth, bridge vision and execution: turning complex systems into clarity, velocity, and measurable impact.
How I Help
Fractional CTO
Strategic and architectural leadership across product, data, and AI systems.
Fractional Product Engineering Leadership
Hands-on technical leadership — architecture, automation, and team velocity.
Advisor / Systems Architect
Deep-dive audits of data flow, AI integration, and product infrastructure.
About Me
I bridge the gap between product strategy and technical execution.
My background in marketing systems, AI automation, and full-stack engineering gives me a rare view across growth, product, and platform architecture.
I help teams adopt AI intelligently — where it drives clarity, not chaos.
Where AI Fits in My Work
AI isn’t a buzzword. It’s a leverage tool.
I integrate AI across:
- Data pipelines and analytics for product insight
- Workflow automation for engineering and marketing
- Personalized experiences using composable architectures
- Decision systems that align product, data, and growth
The goal isn’t to replace teams — it’s to amplify them.
When to Bring Me In
Stop Guessing. Start Executing. Your Playbook for Every Situation.
Real playbooks from real projects. Not theory, not blog posts, not "best practices" that don't work. When you're stuck, breaking things, or need to move fast without breaking everything - you need a proven system. That's what these are. Find your situation. Execute the playbook. Move forward.
The Systems Playbook
How AI + Composability Drive Compounding Leverage - A practical guide to building systems that scale exponentially through intelligent automation and modular design
The SaaS MVP Playbook
Ship your SaaS product faster and smarter. Learn how to identify core features, build efficiently, validate with real users, and iterate toward product-market fit.
Let’s Talk About Your Next Build
Whether you need roadmap clarity, AI architecture, or hands-on leadership, I can help define what’s next.
Recent Thoughts
From Email to Instant Close: How I Built a Proposal System That Actually Gets Results
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If you're using Sanity Studio for content management, you know how crucial great imagery is for your projects. This plugin brings the power of Google's Gemini 2.5 Flash Image model directly into your Sanity Studio interface.
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Claude Code Plugins: Boost Developer Productivity with AI-Powered Development Tools
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